Running a small business can be tricky. There are many things to do and different areas where you need help. That’s why it makes sense to hire a virtual assistant who can help with all the tasks. You may think that hiring a virtual assistant will cost too much money. Still, in reality, it can save you time and money in the long run by keeping your business running smoothly. A social media virtual assistant has some special skills that make them especially good at helping with social media strategy, setup, and management—but they also have other areas of expertise. Here are ten ways they can help you out:

Assist in Creating a Social Media Strategy

When starting out with social media, having someone assist you in creating a strategy can be beneficial. A social media strategy is a plan for using social media tailored to your business. It should include:

• A review of the current state of your business and what success looks like for your target audience (and if there are any specific areas where they are having trouble)
• A plan for each platform that you want to use (such as Facebook, Twitter, LinkedIn) using particular goals or metrics in mind (for example: “increasing sales from $100k per month by 10% each month”)
• How much time will be spent on each channel each week?

Set up your social media presence and get it in order

Before engaging with your audience, you need a place where they can find you. If you’re new to social media, this might seem like a tall order, but it’s not as complicated as it looks. First off: where do you want to be? There are so many platforms today that choosing which sites to join can be confusing and overwhelming—but there’s no reason to sign up for everything all at once (or ever). Start by deciding what things would best serve your business goals and audience demographics (if any), then consider which platforms those demographics use most frequently. 

The following is an extremely brief overview of some major social networks: If any seem especially appealing or valuable based on the information above or other research, I suggest taking the time now to set them up before moving on down this list.

Facebook – Facebook is the most popular social network by far; according to Pew Research Center data from 2018, 67% of American adults use Facebook at least once per day.

Twitter – Twitter has over 300 million monthly active users worldwide; its focus is newsworthy content shared in 140 characters or less.

Instagram – Instagram has over 1 billion monthly active users worldwide; its focus is visual content shared through hashtags.

Find information and make content

Social media virtual assistants can also help you find information and content to share. You will want to ensure that the information you share is relevant to your audience and that it’s something they would like to see or read. Social media virtual assistants can use keywords to search for appropriate content, tools like Google Alerts, Google News, and RSS feeds. They may also use tools like BuzzSumo and Quora to find other people who have already shared similar content on social media platforms so they can re-share it!

Make a content calendar to plan and organize your posts

Before you get started with your social media management, take a few minutes to plan out your content.

One of the most essential things a virtual assistant can do is help you make a content calendar. This will help organize your posts and ensure they’re not all posted on the same day or week. An excellent way to start is by listing topics you’d like to cover or promote during that month. For example, if it’s February and Valentine’s Day is coming up soon, post about love and relationships as much as possible in February leading up to Valentine’s Day!

Once you’ve made this list of topics, it’s time for another step: deciding when exactly each subject will be posted on social media! Suppose this sounds difficult for some reason (which I doubt). In that case, many online tools can help immensely with scheduling posts in advance, such as Buffer (free) or Hootsuite ($10/month).

Look for and edit pictures to post on social media

Social media experts can help with this by looking for the right pictures on the web. Then, they will edit them to make them look good. You need to use a program like Photoshop or GIMP to do this well. This program allows you to change things like:

• size of image
• format of the image (e.g., JPEG vs. PNG)
• focus of image

Collect posts from other blogs and social media sites

Collect posts from other blogs and social media sites. If you’re a blogger, an SMVA can help you collect posts to write about. An SMVA can also gather content from other bloggers or industry publications to answer questions your followers might have about the industry.

This is especially helpful if there are specific topics not covered by your blog but which need more information for you to provide helpfully. For example, maybe your blog only covers one specific topic. Still, there are many related topics that may be better left unanswered by someone who has more experience with those fields of expertise than you!

Post on your blog

Posting on your blog is an essential part of growing your business. But when you’re already working with several clients, finding the time to post on your blog every day can be challenging. Your social media virtual assistant can help by taking on this task for you. You can provide her with a schedule and guidelines for what posts she should post each week or month. She will take care of posting them on time while still producing high-quality content that reflects your brand identity.

Write text for posts on social media

• Write text for posts on social media.
• Use the right tone. The tone of your post is one of the most critical aspects of its success, especially if it’s an ad or commercial message. Social media virtual assistants can help you write engaging and entertaining copy while still conveying the brand image you want to project online.
• Use the right keywords and language. Social media virtual assistants have access to all the latest tools and techniques for analyzing what words are famous in your industry. For this reason, they know how to use them to get more clicks and likes on your posts—and/or drive traffic back to your website or landing page (which works great for lead generation).
• Use the correct grammar, punctuation, spelling, capitalization, and font conventions when posting on behalf of a client—and proofread other people’s content before publishing it!

Track discussions, comment threads, and interactions

A virtual social media assistant can help you track your blog comment threads and interactions on your website. They can also track interactions with other websites, social media sites, and even the comments left on those sites.

Come up with reports

A social media virtual assistant can help you analyze your social media performance. They can provide you with reports and analytics on:

• Your followers, fans, and subscribers
• The number of likes, comments, shares, and clicks
• Your brand’s reach and engagement levels

This analysis will allow you to find out what is working for your business on social media and where improvements could be made. The more data available to you about your brand’s presence online, the better prepared you will be to make informed decisions about how best to grow it.

A virtual assistant can help with many aspects of running a business

Running a business is hard. You have to deal with taxes, marketing, and other things with having your own company. Many business owners don’t realize that they can hire a virtual assistant to help them out.

Virtual assistants are people who work remotely for clients in different industries and help them with various tasks that need to be completed daily for their businesses to run smoothly. A virtual assistant can help with many aspects of running a business, such as social media management, content creation, and management, writing and editing documents, responding to emails from customers or potential clients, etc.

Conclusion

Overall, a social media virtual assistant can be an excellent investment for small businesses that want to take advantage of this powerful marketing tool. With their help, you can save time and money by focusing on the areas where your skills are most vital.

GoVirtuals provides virtual assistants that are experts in their skills, such as web design and development, graphic designing, copywriting, and social media virtual assistants, among others. Our proven track record can attest to our expertise in providing virtual assistance services.

Book your discovery call with us if you need a helping hand with your social media engagement. Our Outsourcing Specialists would be more than happy to address all your concerns.