If you’ve been running an online store, you know all too well that sales are the lifeblood of your business. So how do you increase sales? The good news is that it’s easier to take your store to the next level with marketing strategies that get more eyes on your products and drive more traffic back to your site.

This article will help you increase sales with Shopify’s digital marketing.

We’ll discuss seven different strategies you can implement in any order and at any time. You don’t need to be an expert; follow these steps and watch how your business grows! 

 Here are some of my favorite ways to boost sales with Shopify:

1. SEO Your Shopify Store

SEO is the process of optimizing your Shopify store for Google and other search engines to drive more organic traffic from searches. When people are looking for products on Google or Bing, they type in keywords that describe their needs. The first results in the SERPs (Search Engine Results Page) are what searchers click on most often, so being high in those rankings is critical for business success.

It’s important to note that SEO isn’t just about ranking—it also means driving valuable traffic with content that helps convert visitors into customers. Great SEO techniques can bring new customers to your Shopify store through organic search results while re-targeting current customers who may have abandoned their carts during checkout. 

2. Advertise on Google and social media

Google Adwords: This is one of the highest-converting digital marketing platforms. It allows you to reach more audiences which in turn increases your sales. It also helps improve brand image and increase your site’s overall traffic.

Facebook Ads: The best part about Facebook ads is that they are affordable and easy to use, even if you are a newbie in this field. Using Facebook ads, you can easily target people based on age, gender, location, and interests, which will increase traffic to your site and sales conversions.

Instagram Ads: This platform has a vast user base with over 500 million active users per month! If you haven’t started advertising on Instagram yet, it is probably a good time to try it because it may help increase your sales considerably if done correctly.

Pinterest Ads: Pinterest has over 70% of women’s visitors (unlike other social media sites where men dominate). So if something specific appeals mainly to women, this should be considered for advertising purposes because it will boost sales conversion rates at least by 30% or more than what they were before without any doubt whatsoever – so why not give it some thought today?

3. Ask for Customer Reviews

Customer reviews are essential to any business and can make all the difference in increasing sales. Potential customers will see them as proof that you’re providing a quality product or service, which is why it’s so important to encourage people who have already bought from you to leave reviews on Google, Facebook, Yelp, and other sites.

Here are some tips for getting the most out of customer reviews: 

• Offer discounts or free shipping in exchange for leaving a review. This ensures that only people genuinely happy with your product will take the time to write one. It also encourages repeat customers as well as new ones!
• Respond quickly if someone writes a review about your company or products/services—your response shows potential clients that you care about their opinions and are willing to work hard to resolve any issues they may have experienced in their interactions with you (or anything else about your brand). 

4. Email Marketing Campaigns

Email marketing is a great way to increase sales. You can create an email newsletter and promote your products in it. The emails should be personalized, relevant, and sent at the right time. To make sure you’re doing email marketing correctly, here are some tips: 

• Create a newsletter that interests customers who are interested in what you have to offer. These people could be individuals who have been browsing around your website for a while but haven’t bought anything yet or who purchased something from you but haven’t bought anything else yet. Your goal with this newsletter is to capture their attention enough so they click through on an ad or link within your newsletter’s content. They will then become aware of another product or service that interests them (or maybe even convince them to purchase something they already know they want).
• Use software like MailChimp or Aweber when sending out emails because these platforms allow dynamic features like:
• Automatic opt-in forms. Users get added when they sign up for updates via email address.
• You can also use campaign tracking so that you can see how many people open each particular message as well as which links were clicked most often.
• Customized templates based on specific themes depending on what type of goods/services are offered by the company selling products online.

5. Monitor the Performance 

To monitor the performance of your online store, you’ll need to use Google Analytics. It’s a free tool that gives you access to valuable information about how people interact with your website and which pages they visit most often.

You can track page views, conversion rate by device type (desktop computer, laptop computer, tablet, or phone), bounce rate (the percentage of people who leave a page without going to another), and more. 

6. Optimize Product Pages for Conversions 

Optimizing your product pages for conversions means using the right words and images to help people make informed buying decisions. In the Shopify app, you can use a variety of tools to make sure your products come up in search results:

• Product name – Use descriptive titles that accurately describe the product and include keywords people will search for when looking for it. For example, if you’re selling a t-shirt with an owl on it, try “adjustable owl shirt” instead of just “owl shirt.”
• Product Description – Make sure this section includes relevant information like shipping information, sizing options (if applicable), or anything else that would be important for someone to know before deciding whether or not to buy. If possible, add some insight into why customers should choose this option over others available in their price range or at similar stores online. It’s also helpful if you offer free returns on certain items–this will help reassure customers who aren’t sure about making a purchase! In addition, don’t forget about being honest about any flaws in an item (like stains) so potential buyers aren’t surprised later down the line; this goes hand-in-hand with offering clear warranties/return policies as well as any additional charges associated with such requests.”

Your online store will drive more sales by implementing these tips and strategies.

Conclusion

A successful digital marketing campaign is about finding the right mix of strategies and using them to drive traffic to your store. With this in mind, you should be able to improve your Shopify store performance and generate more sales quickly!

Our Digital Marketing strategists at GoVirtuals are always available to assist you. Years of professional expertise, education, and passion in this industry motivate them to help you promote your Shopify products and smash sales records for your business.

So, to keep your Shopify store’s digital marketing efforts at an all-time high, book your discovery call with us today!