Do you feel like you don’t have enough time to make a content strategy that covers everything? Or maybe you could write articles that tell people about your services or products. Not sure how much your current content marketing efforts are making you money? Tired of all the tasks you have to do to keep publishing content?

If you answered yes to any of these questions, you’re not alone, and it might be time to hire a skilled writer from an outsourcing agency.

Here’s the thing: outsourcing your writing tasks to a reputable agency might seem like a costly and complex task, but it’s probably the best way to maximize the effectiveness of marketing efforts. At the same time, you focus on the core business.

What is the Best Time to Hire a Writer?

The best time to hire a writer is when you talk to your clients about their business needs, or perhaps you are too burned out to produce that article about your services or products. A skilled writer can help you make use cases and user scenarios that allow the audience to be inclined to learn more about you and your business. Because of these use cases and scenarios, your product will be better. Still, your writer will also have a complete and deep understanding of your product and how your users will want to use it. When that happens, writing can be done quickly and well.

If you think it’s too early to hire a writer at that point, think about hiring one during your development phase when the writer can still help make decisions. During development, the decisions made often show how the user should use the product. If you wait to hire a writer until the completion of your product or services, they will have to work quickly and won’t understand the product well enough to do a good job. Putting more time and money into quality is worth it, and quality does take time.

Additional Tips for an Effective Hiring of a Long-Term Writer

Figure out what you want

Before you can figure out how to hire a freelance writer, you need to know what content format you want the writer to work on. Is it a blog, a web copy, a product description, a case study, a white paper, or content for social media?

Do you want someone to write two blog posts a day or four articles a month? How long would your project last? Six months or a year? Are you looking for just one writer or a whole team?

You can start the hiring process with a clear head only when you know exactly what you want.

Make your rules and expectations clear

Whether you work with freelance writers or writers who work for you, it’s essential to be clear about what you want. Keep the lines of communication open and set firm deadlines to make sure you can work well together.

For example, say at the start if you expect the writer to edit their own work or if your editing team is in charge of that.

Make sure that the project brief for each new writer is very clear. Last, it would be best if you told them how to send in each article or piece of content. Should they send the content using Microsoft Word, Google Docs, or other word-processing software? Also, do new authors have to put out their articles?

You can make the hiring process go more smoothly by being clear about the project requirements.

Final Words

It’s also important to know that outsourcing can help your business a lot if you hire the right company.

Outsourcing through a Virtual Assistant agency can be very helpful, especially if it lets you change the way your business works in any way you want. It’s not enough to just put content on your website; you also need to keep your strategies in sync so that content marketing feels more natural. By doing this, your product and service categories are visible and easy to understand.

If you’re confused about where to outsource your writing task, worry not. GoVirtuals is here to help you with all the tasks on your to-do list that can be outsourced. 

Nominated for the 2021 Best Virtual Assistant Startup by the prestigious Welp Magazine, GoVirtuals, a 100% Filipino-owned Virtual Assistant Agency, continues to provide excellent support and service to its clients, making it the perfect choice for small and medium-scale businesses. Book your discovery call to GoVirtuals’ Outsourcing Specialists now.

by Deanna Visperas of GoVirtuals.com